Associate Business Planner

  • Sales
  • Gurgaon, India

Associate Business Planner

Job description


No. of roles - 1



About the role:

The Business Planner is the sales planning and strategy expert for an assigned set of business vertical, and represents the sales function in the development of all commercial planning relating to these assigned verticals. The Business Planner is responsible for the co-development with Marketing of an effective sales strategy and execution plans.


Roles & Responsibilities:

  • Understands the details of every deal category, how to structure deals, their suitability for different regions.
  • Reviews and analyse performance of deals in the past for the different regions.
  • Reviews internal trends (examples: historical deals trends, channel and category sales trends)
  • Reviews external trends (examples: weather patterns/seasonality, industry indicators, competition)
  • Plans for and research demand drivers (examples: price increases, effect of promotions/buying Interacts with sales representatives/field staff for field input and current trends)
  • Fosters trust relationships with merchants to achieve better pricing and quality of services
  • Works with the product merchandising team and determines the positioning of a product category to maximize visibility
  • Liaises with marketing teams to determine promotional activities of a product category
  • Makes financially sound proposals in collaboration with marketing and field customer teams in support of achieving the annual plan leveraging analysis and insights.


  • Graduate with 1-3yr of experience.
  • Understanding of local flavour (i.e. restaurants, spas, weekend getaways etc.). Should be familiar with life and activities of the region.
  • Articulate, Analytical mind with an ability to understand data analysis and forecasting methods, experience with dealing with numbers, data analysis etc.
  • Ability to work long hours (CPs work on Saturday and Sunday Mornings too) and take ownership of projects.
  • knowledge of category management, marketing and sales principles.
  • Proficient in MS Office with expertise in MS Excel, Google Analytics.
  • Demonstrated ability to openly communicate with people at all levels of the organization, strong written and oral communication skills.




Imagine being surrounded all day by street-smart, confident and quirky people. Even if you’re not standing on the sets of ‘How I Met Your Mother’. That’s the nearbuy office in a nutshell. It’s a place where formality dies a slow death. (Seriously, the last time a nearbuy employee called someone Sir, s/he was probably standing in front of a professor explaining the doodle on the note they were passing in class.)

It’s also a place where people like to build new stuff (not necessarily out of Lego) and believe in odd things – like there’s something new to be learned every day and that ideas can come from anywhere. Honestly, we love exchanging ideas and everyone has an ‘open-door’ policy, whether it’s your reporting manager or the friendly CEO next door.

Actually, that was a lie – we don’t have an open-door policy. We don’t even have doors. We’re cool like that.

Take a look at our video -


Hear our Co-founders Speak 

Ankur Warikoo

Snehesh Mitra

Ravi Shankar L


Think casual Fridays are fun? Bahahaha, you deprived soul you.

At fun takes all kinds of bizarre turns. Whether it’s odd events (read Twin Day, Halloween Parties, Fashion Disaster, Retro Day), unexpected cake, random photo shoots (if you own a DSLR, you are our new best friend), stand-up comedy one-offs, well, you get the gist. Oh, and we take a very out-of-the-box approach to work. In this case, the box being the office…Because we have tons of team outings, get-togethers and trips. And this is not including the annual offsite where employees from all over the country come together for a weekend of activities, talent shows, dancing, awards, discussions and much more.

Still think wearing a T-shirt to work on one day of the week is fun?


Tips from a Veteran:

Everyone needs a friend to stay by their side through late nights. Make coffee yours.

That report you stayed up all night preparing? There’s a good chance it’s going to be scrapped – we love reinventing and soon you will too (evil laugh).
We believe in casual dressing. But just to be clear, casual doesn't include boxers, feathers, oh god, we're giving you ideas!!!

It may be a bit difficult separating your professional life from your personal life – because at, it’s like working with family. But in a good way. 


So.. if you are up for the challenge… then jump aboard and we can promise you an exhilarating ride!


#GotGreatCertified: Why is a great place to work at!