Manager/ Sr. Manager - Marketing CRM

  • Marketing
  • Gurgaon, India

Manager/ Sr. Manager - Marketing CRM

Job description


About the role:

Function - Marketing

Role - CRM


  • This role will be a part of nearbuy’s performance marketing team. The performance marketing team focuses on Acquiring and Retaining nearbuy.com’s consumers by way of Marketing Campaigns, Paid Marketing and Affiliate Marketing initiatives. 
  • The role of the CRM specialist will be to manage the post acquisition consumer lifecycle, understand customer usage and deploy initiatives to build consumer engagement on nearbuy’s platform to increase customer engagement and loyalty.
  • In this role, you will coordinate with our Business Development and Digital Marketing directors to devise strategies to boost customer engagement, set and monitor marketing strategies that will foster profitable long-term relationships with consumers


Responsibilities:


  • Conduct in-depth research, measurement and analysis of consumer cohorts to identify sizeable consumer cohorts in the system
  • Plan and deploy innovative marketing campaigns using consumer engagement & transaction data to drive adoption, engagement and retention goals
  • Plan campaign communication mediums; Develop CRM and customer marketing campaigns based on specific customer segmentation via email communication, in-app messaging, push notifications, SMS, and other online/offline channels etc. Plan and manage multi-channel marketing campaigns and specific marketing strategies to retain customers and drive consumer loyalty
  • Develop metrics to analyze ongoing performance, maintain dashboards to report metrics, derive insights, create actionable roadmaps to support decision making and improve campaign effectiveness
  • Ensure consumer database is correctly segmented for targeted marketing activities
  • Proactively monitor current customer behaviours and business performance to identify potential opportunities for driving incremental gains
  • Work with the Tech team to operationalise and automate ongoing campaigns

Requirements

Mandatory experience & skills:

  • 4 - 6 years of relevant experience in CRM, online marketing, marketing communications, campaign management and consumer marketing roles in a fast paced Internet/E-comm organisation
  • Proven experience launching commercially impactful insight-led campaigns
  • Excellent understanding of direct response marketing, direct communication channels i.e. Email, DM, SMS, online messaging etc.
  • Strong knowledge of online marketing methods and best practices
  • Demonstrated experience in managing engagement and retention focused programs Excellent verbal and written communication skills
  • Must have market awareness - must know his/her target market well and have the ability to create campaigns that grab the attention of customers
  • Strong analytical skills. A big part of this role involves gathering and analyzing data to help understand consumer base and coming up with suggestions for improving the existing strategy
  • Ability to decode data and create tangible marketing plans basis consumer behaviors insights
  • Tech Skills - Advanced Excel, Tableau, Sql knowledge
  • A successful candidate is expected to have a solid understanding of direct response and digital marketing practices, an understanding of content marketing, as well as end-to-end CRM campaign management experience: from using customer data & insights - to campaign planning, production, and testing - to delivery and post-campaign analysis.

 

Individual applying to the role should ideally have the following attributes:

  • Ability to thrive in a dynamic and fast-changing environment
  • Should be results oriented, proactive and showing overall leadership quality
  • Strong and innovative approach to problem solving and finding solutions
  • Flexible and proactive/self-motivated working style with strong personal ownership of problem
  • Ability to prioritise when under pressure



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Life@nearbuy.com


Culture 

Imagine being surrounded all day by street-smart, confident and quirky people. Even if you’re not standing on the sets of ‘How I Met Your Mother’. That’s the nearbuy office in a nutshell. It’s a place where formality dies a slow death. (Seriously, the last time a nearbuy employee called someone Sir, s/he was probably standing in front of a professor explaining the doodle on the note they were passing in class.)

It’s also a place where people like to build new stuff (not necessarily out of Lego) and believe in odd things – like there’s something new to be learned every day and that ideas can come from anywhere. Honestly, we love exchanging ideas and everyone has an ‘open-door’ policy, whether it’s your reporting manager or the friendly CEO next door.

Actually, that was a lie – we don’t have an open-door policy. We don’t even have doors. We’re cool like that.

Take a look at our video - People@nearbuy.com


Hear our Co-founders Speak 

Ankur Warikoo

Snehesh Mitra

Ravi Shankar L


Fun

Think casual Fridays are fun? Bahahaha, you deprived soul you.

At nearbuy.com fun takes all kinds of bizarre turns. Whether it’s odd events (read Twin Day, Halloween Parties, Fashion Disaster, Retro Day), unexpected cake, random photo shoots (if you own a DSLR, you are our new best friend), stand-up comedy one-offs, well, you get the gist. Oh, and we take a very out-of-the-box approach to work. In this case, the box being the office…Because we have tons of team outings, get-togethers and trips. And this is not including the annual offsite where employees from all over the country come together for a weekend of activities, talent shows, dancing, awards, discussions and much more.

Still think wearing a T-shirt to work on one day of the week is fun?


Tips from a nearbuy.com Veteran:

Everyone needs a friend to stay by their side through late nights. Make coffee yours.
That report you stayed up all night preparing? There’s a good chance it’s going to be scrapped – we love reinventing and soon you will too (evil laugh).
We believe in casual dressing. But just to be clear, casual doesn't include boxers, feathers, oh god, we're giving you ideas!!!
It may be a bit difficult separating your professional life from your personal life – because at nearbuy.com, it’s like working with family. But in a good way. 


So.. if you are up for the challenge… then jump aboard and we can promise you an exhilarating ride!


#GotGreatCertified: Why nearbuy.com is a great place to work at!